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      <image:title>Copy of About</image:title>
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    <loc>https://thebeautytheoryroc.com/mini-kit</loc>
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    <loc>https://thebeautytheoryroc.com/about</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:title>About - Jackie</image:title>
      <image:caption>Jackie is a licensed hairstylist with her finger always on the pulse of the latest tricks and trends. She specializes in color services and men’s cuts, in addition to offering a full spectrum of cuts, treatments, and stylings for both women and men. She fully recognizes the confidence-boosting, and sometimes even life-changing, power of haircare and works intently to bring this magic to every client’s experience. She loves Estheva for its intimate atmosphere, which she believes allows her and her clients to feel comfortable and be themselves without the pressures of a crowded salon. Follow Jackie on Instagram</image:caption>
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      <image:title>About - Anne Marie von Berg</image:title>
      <image:caption>Our newest hairstylist. Bio to come Book an appointment with Anne Marie</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/673cc3f28118fe0668e3f314/c8713efb-9055-465d-a0c4-a8b012284769/Kimberly.jpg</image:loc>
      <image:title>About - Kimberly</image:title>
      <image:caption>Kimberly is a licensed waxing specialist. She offers full body waxing and specializes in female Brazilian waxing, as well as brow and face waxing. She is now offering Microblading, and is looking forward to enhancing your natural features and giving you a realistic brow enhancement. She is dedicated to her clients and insuring they have the most wonderful experience and leave feeling more confident.  Follow Kimberly on Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/673cc3f28118fe0668e3f314/ce2fb379-a135-4527-8814-7db029d046a1/Brooke.jpg</image:loc>
      <image:title>About - Brooke</image:title>
      <image:caption>Brooke is a licensed esthetician with a certification in Yumi Eyelash Lifting. She specializes in brow sculpting and brow tinting, lash lifting and tinting, as well as full-body, Brazilian, and bikini waxing. Her artistic eye allows her to sculpt brows and lift lashes to suit each client’s specific face shape and features. She tunes into her client’s individual needs to ensure they all feel confident with their services but more importantly, with themselves. Whether it’s a monthly cleanup or a special occasion, Brooke is here to help you feel pampered and beautiful. Follow Brooke on Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/673cc3f28118fe0668e3f314/d3a503bd-fac5-47dc-81b0-96a8339e82ed/Paige.jpg</image:loc>
      <image:title>About - Paige</image:title>
      <image:caption>Paige is a licensed hairstylist with an extensive range of specialties acquired over her years in the field. She offers women’s haircuts, full and dimensional color, as well as balayage and babylights. She commits herself to her clients’ needs and desires, delivering an exceptional and highly personalized experience each and every time. She believes there is no better feeling in the world than knowing clients feel beautiful when they leave her chair. Follow Paige on Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/673cc3f28118fe0668e3f314/438ffc2b-428b-47f9-94c6-ce8c6b16daea/Juli.jpg</image:loc>
      <image:title>About - Juli</image:title>
      <image:caption>The Beauty Theory owner, Juli is a New York State licensed cosmetologist with a bachelor’s degree in business marketing, management, and human resources. With over a decade experience, her scope of practice is ever-expanding to match her devotion to client satisfaction. She currently offers facial, body, and female Brazilian waxing as well as eyebrow shaping, eyelash lifts and tints, rejuvenating facials, and special occasion makeup application. All of her work is driven by a passion for making clients feel their best and she delights in any opportunity to educate, empower, and assist people in meeting their skincare goals. Follow Juli on Instagram</image:caption>
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    <loc>https://thebeautytheoryroc.com/spray-tan</loc>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://thebeautytheoryroc.com/facials-and-dermaplaning</loc>
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    <lastmod>2025-11-09</lastmod>
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    <loc>https://thebeautytheoryroc.com/shop</loc>
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    <lastmod>2024-11-27</lastmod>
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    <lastmod>2024-11-27</lastmod>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://thebeautytheoryroc.com/healthcare-hero-kit</loc>
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    <loc>https://thebeautytheoryroc.com/faceandbodywaxing</loc>
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    <loc>https://thebeautytheoryroc.com/gift-certificates</loc>
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    <lastmod>2024-11-25</lastmod>
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    <lastmod>2024-11-19</lastmod>
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      <image:title>Skincare Kits</image:title>
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      <image:title>Skincare Kits</image:title>
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      <image:title>Skincare Kits</image:title>
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      <image:title>Skincare Kits</image:title>
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      <image:title>Skincare Kits</image:title>
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      <image:title>Skincare Kits</image:title>
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      <image:title>Skincare Kits</image:title>
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    <loc>https://thebeautytheoryroc.com/deluxe-kit</loc>
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    <lastmod>2024-11-19</lastmod>
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    <lastmod>2024-11-27</lastmod>
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      <image:title>Home</image:title>
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    <lastmod>2024-11-27</lastmod>
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    <loc>https://thebeautytheoryroc.com/eyelash-lifting</loc>
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    <lastmod>2024-11-27</lastmod>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://thebeautytheoryroc.com/skin-consultation</loc>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://thebeautytheoryroc.com/deluxe-xl-kit</loc>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://thebeautytheoryroc.com/virtual-skin-consultation</loc>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://thebeautytheoryroc.com/power-peel</loc>
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    <lastmod>2024-11-19</lastmod>
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    <lastmod>2025-12-20</lastmod>
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